SmartWool is a company founded by New England ski instructors Peter and Patty Duke in Steamboat Springs, Colorado in 1994. The company makes eponymous products primarily from treated merino wool which makes makes its socks itch-free and resistant to shrinking.
SmartWool Corporation also designs, manufactures, and markets apparel and accessories for men, women, and kids. The company provides base layers, tops, bottoms, and outerwear; performance and lifestyle socks; and accessories, including gloves, hats, and scrafs. SmartWool launched its everyday-use lifestyle line in 2004, bringing extraordinary comfort to daily life with fun, fashionable designs. Both socks and apparel now enjoy worldwide distribution, satisfying the needs of walkers, runners, skiers, cyclists, climbers, hikers and anyone else who enjoys the comfort and performance of SmartWool products. As of December 20, 2005, SmartWool Corporation operates as a subsidiary of the Timberland Company.
