Roxy is Quiksilver's brand of clothing, accessories, and surf equipment aimed toward young girls and women. The logo is Quiksilver's, reflected, forming a heart. Roxy is a popular female fashion apparel brand launched in 1990 with its core in board sports. Roxy expresses the coastal and mountain casual lifestyle and its philosophy revolves around five core ideals – daring and confident, naturally beautiful, fun and alive..
Since its inception, Roxy has grown to be the largest action sport fashion apparel company for young women. It is sold in a variety of stores around the world but it is still most popular in Australia and the UK. In addition to apparel, the brand also provides accessories, home items, hard goods (snow and surf), wetsuits, footwear, books, perfumes and several other product categories. Brands under the Roxy umbrella include Roxy, Roxy Girl and Teenie Wahine.
